| PR 2.0 : New Media Methods for Promoting Online Webinar |
| Sunday, 01 June 2008 14:32 | |
|
Online PR 2.0 Webinar where Social Networks, Traditional Media and Technology Come Together JUNE 20, 2008 10-12:00 (CHINA TIME) SIGN ON DETAILS MAILED SEPERATELY Designed for Entrepreneurs, Advertising Professionals, News Distribution Specialists, Marketers, Human Resources Recruiters, Bloggers and Micro-Bloggers, PR and Media Managers, NGO/NPO Leaders
And anyone who wants or needs: -Digital skills that will increase web presence, -Enhanced reputation management tools, -Increased ability to brand online -Increased sales -Increased Targeted Web Traffic -Knowledge of New Platforms for News Distribution
The workshop program includes classroom teaching and and active group participation. Resources willbe provided for follow-up study. Workshop facilitators are: ■ Lonnie B. Hodge, MA, MFA (Writing), PhD; CEO, Culture Fish Media; Blogger; National Endowment for the Arts Fellow in Writing; Professor of English and Psychology; Author of numerous Books, Chapbooks, Produced Plays and hundred of Articles in Trade and Literary Publications; Task Force Delta Think Tank Member for Army War College; China Speakers Bureau Member; Asian Creative Skills Training Council Member; Consultant for Coleman Group and Standard and Poor.... ■ Des Walsh, Social Media Consultant and CultureFish Media Associate; International Speaker and Social Media Consultant; CEO of the communications consultancy he founded, The Webarts Company; Director in the Policy Branch of the Australian Schools Commission, with specific responsibility as Executive office for national programs in Education and the Arts, Innovation Projects and Educational Evaluation; Assistant Director, Cultural Activities, New South Wales Premier’s Department; National Program Coordinator for the Australian Bicentenary; Executive Officer, New South Wales Bicentennial Program; Director, Information and Education for the Federal Government’s Human Rights and Equal Opportunity Commission; Foundation Member of the Asian Creative Skills Training Council... OVERVIEW In this intensive, one day workshop (2.0 hours), participants will be provided with an overview of current resources and opportunities for news dissemination and public relations campaigns, under the broad heading of "the digitial /social media release". for increasing traffic, selling services, building back links or increasing organic search authority on the Internet for your web properties. The facilitators will provide a "helicopter view" of the terrain, both in China and internationally, and then lead the group in: ■ examination of current practice, available resources and opportunities for more effective use of the resources ■ an examination of an "ideal" digital/Social media release and how to create one SUMMARY, PROGRAMME, CONTEX Why relying just on 20th century, traditional media release needs 21st century, digitally networked alteration as the environment has changed expectations and processes for news and PR dissemination. PARTICIPANTS' EXPECTATIONS WHY DIGITAL MEDIA RELEASES? Rich possibilities of a digital/social release for getting story out and found and the hidden power and value to your online properties. ■ more channels of distribution ■ consumers determining how they will access news ■ more findable via Baidu, Google etc-SEARCH AND FINDABILITY - some search wisdom from Professor HodgeYou may have a great story but if the netizens cannot find you, what use is that?SOCIAL MEDIA Social Media and the Social Media Release - ■ social media overview - Facebook, del.icio.us, Digg, Stumbleupon, MySpace, Xiaonei, Tao Tao and others■ social media enablers and risk factors ■ employing social media to expand your reach and get greater consumer buy-in ■ How to succeed as a player - social media not a spectator sport ■ Social Media Release, what is it and what does one look like?RESOURCES AVAILABLE ■ List resources ■ Demonstration of how to create a digital/social media release ■ List takeaway learnings RESOURCES FOR FURTHER STUDY AND PRACTICE This section will include a tour of helpful websites and blogs and a critique of selected sites
Culture Fish Media will present LIVE workshops on Digital Media Releases at four locations in China: ■ Beijing ■ Shanghai ■ Guangzhou ■ Hong KongEach workshop will be for a full day. ■ Beijing ■ Shanghai ■ Guangzhou ■ Hong KongEach workshop will be for a full day. Hong Kong: http://pr-20-hongkong.eventbrite.com Shanghai: http://pr-20.eventbrite.com Beijing:http://pr-20-BJ.eventbrite.com
Guangzhou: http://pr-20.gz.eventbrite.com ALL PROFITS BENEFIT CFM's CHARITY INITIATIVES: THE LIBRARY PROJECT EARTHQUAKE FUND, THE DREAMBLOGUE HANDICAPPED INTERN PROGRAM, AND THE READING TUB
|
